https://paigelandis.com/marcy-interview daily 0.75 2022-06-24 https://paigelandis.com/new-page daily 0.75 2022-06-24 https://paigelandis.com/thomas-interview daily 0.75 2022-06-24 https://paigelandis.com/about daily 0.75 2022-10-24 https://images.squarespace-cdn.com/content/v1/62406f938df31e7fecad2a4e/0634285a-fcf2-4bf7-88f5-47e981875211/FullSizeRender%2B%286%29.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://paigelandis.com/work daily 1.0 2024-03-17 https://paigelandis.com/work/kayak monthly 0.5 2022-06-24 https://images.squarespace-cdn.com/content/v1/62406f938df31e7fecad2a4e/93ff9fe2-8f72-4a7e-b37a-2f48bc780b97/Kayak+Current+Offerings+2.png Work - Kayak Covid-19 Travel Case Study https://images.squarespace-cdn.com/content/v1/62406f938df31e7fecad2a4e/027f290d-6376-4a0e-b700-775ede4e65ed/Kayak+Competitors2.png Work - Kayak Covid-19 Travel Case Study https://images.squarespace-cdn.com/content/v1/62406f938df31e7fecad2a4e/1656045031904-ZZT8PY9CFWNTHF9G115K/Problem+%26+solution+carosel.png Work - Kayak Covid-19 Travel Case Study https://images.squarespace-cdn.com/content/v1/62406f938df31e7fecad2a4e/1656045051899-7W2NMBFM595K2YFLRHLQ/Problem+%26+solution+carosel2.png Work - Kayak Covid-19 Travel Case Study https://images.squarespace-cdn.com/content/v1/62406f938df31e7fecad2a4e/1656045068786-ZPXTXWP41SQHAK6TXOS4/Problem+%26+solution+carosel3.png Work - Kayak Covid-19 Travel Case Study https://images.squarespace-cdn.com/content/v1/62406f938df31e7fecad2a4e/1656045092914-CYM33ZBQ34TSG9HB8E5W/Problem+%26+solution+carosel4.png Work - Kayak Covid-19 Travel Case Study https://images.squarespace-cdn.com/content/v1/62406f938df31e7fecad2a4e/1656045114608-J845PV1UBW03KUZR1VMG/Problem+%26+solution+carosel5.png Work - Kayak Covid-19 Travel Case Study https://images.squarespace-cdn.com/content/v1/62406f938df31e7fecad2a4e/1656045131934-IP35NCNLXA7TH25K99NC/Problem+%26+solution+carosel6.png Work - Kayak Covid-19 Travel Case Study https://paigelandis.com/work/sd-zoo-redesign monthly 0.5 2022-04-09 https://images.squarespace-cdn.com/content/v1/62406f938df31e7fecad2a4e/9e0027f3-501e-485d-acac-5db09477ec83/Artboard+4.png Work - San Diego Zoo Case Study Many of the reviews on the app store are actually about the user’s experience at the San Diego Zoo, not their experience using the app. This is giving the Zoo app inflated ratings. https://images.squarespace-cdn.com/content/v1/62406f938df31e7fecad2a4e/f9c185bb-4b77-4394-b908-8b595c308d61/Artboard+7.png Work - San Diego Zoo Case Study - Issue #1 Map Icons The map icons currently do not scale down based on the zoom position. The user may have difficulty locating themselves under the icons in a zoomed out state. The icons are also all exactly the same size, color and shape so it lacks visual hierarchy. Hicks Law states that the more options or stimuli a user is presented with, the longer it will take them to choose their next action. Additionally we can look at Fitt’s Law which is the function of distance to the target and size of the target, given that all of the icons are the same size, there is no indication to the user to sort through and click the correct icon. Left: Current zoo app home screen Right: Selection of App store reviews https://images.squarespace-cdn.com/content/v1/62406f938df31e7fecad2a4e/67066b77-be3b-4251-92ed-4a3767fd7aaa/Artboard+10.png Work - San Diego Zoo Case Study - Make it stand out 1 – When the user opens the app they are automatically shown a zoomed in view of where they are. https://images.squarespace-cdn.com/content/v1/62406f938df31e7fecad2a4e/624ec42d-d728-4939-80fc-c6ff301b177c/Artboard+11.png Work - San Diego Zoo Case Study - Make it stand out 2 – As they zoom out like objects are grouped together in to tags. This shows the user how many attractions are in an area while keeping the map clean. https://images.squarespace-cdn.com/content/v1/62406f938df31e7fecad2a4e/9531824f-4f34-4a9d-97e7-135574cf037c/Artboard+12.png Work - San Diego Zoo Case Study - Make it stand out 3 – If the user zooms out to a full park view objects are grouped by the park zones used on the zoo’s paper map. https://images.squarespace-cdn.com/content/v1/62406f938df31e7fecad2a4e/70f9e39d-59f1-4703-aa6c-70daae0556c2/Artboard+7+copy.png Work - San Diego Zoo Case Study - Issue #2 Map Menus When users first open the map the only navigational icons available to them are for wildlife. The map currently only supports showing one category at a time. So, the app has 11 different map views that the user must sort though. If they click in to a new category the app also zooms out to a full view of the map instead of holding it’s position. Quote From Qualitative Interview “…why can’t I just zoom in on an area and it just tells me the restaurants that are there why do I have to go and pick an area? Like here I am I just zoomed in and See these buildings but I don’t know what they are. And then when I just press dining to see what it was guess what, it just zoomed back out and now I have the whole zoo again” https://images.squarespace-cdn.com/content/v1/62406f938df31e7fecad2a4e/0646f9b0-5dc3-481e-aedf-42964cc780d2/Artboard+16.png Work - San Diego Zoo Case Study - Issue #3 Map Display There are a few visibility issues with the map as it stands. The current map display does not support level navigation. This came up as an issue in the qualitative interview as well as in the quantitative app review data pull. The map also does not include some of the key features of the zoo’s paper map such as park zones or navigational signage. Additionally, the current map’s coloring is not 508 compliant. 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